I was talking to some Hispanic clients in my tax office (98% Hispanic clientele)about a variety of topics from the smothering Memphis heat to who they would pay to see in concert in Memphis. The clients were a young, Mexican, husband and wife, he's 24 and she's 18. They have both been here for 10 years. They both speak Tarasco, the native indigenous language of Michoacan, (the city they're from) and Spanish. However, the wife speaks very clear and fluent English. She actually prefers it and speaks it preferentially to their daughter. She does speak Spanish and Tarasco. The husband speaks very little English, by choice. He chooses to speak Tarasco (1st) and Spanish (2nd). They spoke to each other primarily in Tarasco but spoke a lot in Spanish for me.
What does this mean to you as a business owner, marketer, or non-proift?
It means that you need to a) research the Hispanic community in your area, b) understand the gender lifestyle preferences and differences and c)never genralize or assume. A little research will reap you BIG rewards.
~These are my two cents. What do you think?
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